HueDive Privacy Policy
HueDive ("HueDive," "we," "us") is an app and website operated by Divyn Labs LLC. This policy explains what we collect when you use the HueDive app or huedive.com, how we use it, and the choices you have.
1. Information we collect
Account information. When you sign in with Google or Apple, we receive your name, email address, and an account identifier from that service. If you use Apple's "Hide My Email," we receive a relay address instead.
Photos you provide. To preview makeup, you take a photo or choose one from your device. We use it to detect your skin tone and place makeup on the image.
Skin-tone result. We store your skin-tone result as a single number on the 10-point Monk Skin Tone Scale, so your shade matches stay consistent. It is not a photo and cannot be used to identify you.
Model photos you upload (Premium). If you upload a photo of another person, you confirm that the person agreed to its use. These uploads are stored privately, and only you can see them.
Saved looks (Premium). When you save a look, we store the generated image, the reference look, your product list, and the date.
Purchases. Subscriptions are processed by Apple, Google, or Stripe, and managed through RevenueCat. We receive your subscription status. We never receive your full card number.
Affiliate link activity. When you tap a store link, the retailer or affiliate network records that the visit came from HueDive. This lets us earn a commission. We record which product link was tapped, but not what you buy afterward.
Website visitors. If you join our waitlist, we collect your email address. Our website hosting may log basic technical data such as IP address and browser type for security.
2. How we use photos and facial information
We use your photo only to detect your skin tone and to show makeup on your image. We do not use photos to identify you, recognize your face, or build a facial recognition template. Face-position data used to place makeup is processed temporarily and not stored. We do not sell photos or use them to train AI models.
Photos from sessions you don't save are deleted within 24 hours. Saved looks and uploads remain until you delete them or delete your account.
3. How we use information
- To provide shade matching, look adaptation, product lists, and saved looks
- To manage your account and subscription
- To earn affiliate commissions on products you choose to view at a store
- To keep the service secure and fix problems
- To email you about your account, and about launches if you opted in (unsubscribe anytime)
We do not sell your personal information. We do not use it for targeted advertising.
4. Who we share it with
We share information only with service providers that run HueDive for us: Supabase (database, storage, and processing), Upstash (caching), Cloudflare (hosting), RevenueCat, Stripe, Apple, and Google (sign-in and payments). Retailers and affiliate networks such as Amazon, Impact, and Rakuten receive link-click data when you tap a store link. We may disclose information if required by law.
5. Your choices and rights
You can delete any saved look or upload in the app at any time. You can delete your account in Settings, which deletes your photos, saved looks, uploads, and skin-tone result within 30 days.
Depending on where you live, including Virginia and California, you may also have the right to access, correct, download, or delete your information, and to appeal a decision we make about your request. Email support@huedive.com and we will respond within 45 days.
6. Children
HueDive is not intended for children under 13, and we do not knowingly collect their information. If you believe a child under 13 has used HueDive, contact us and we will delete their information.
7. Security
We use encryption in transit, access controls, and private storage for photos. No system is perfectly secure, but we limit access to your information to what is needed to run HueDive.
8. Changes
If we change this policy, we will update the effective date. If the changes are significant, we will notify you in the app or by email.
9. Contact
Divyn Labs LLC · support@huedive.com