Find your shade across every brand.
Match foundation, concealer, and lipstick shades from any brand. Then try model looks adapted to your own skin tone.
Your photo stays on your device. We never use it to identify you.
One shade finder for every brand and budget.
Stop guessing which shade is yours. HueDive compares colors directly, so you can mix drugstore and luxury products in one look.
Match across brands
Find the closest shade in each brand's range, scored by color difference rather than by shade names.
Looks for your skin tone
Pick a model look and see it adapted to your Monk tone, so the shades suit your skin, not hers.
Shop what you need
Build your own look one category at a time, with the products and where to buy each one.
A shared language for skin tone.
Brands name shades in their own words. HueDive starts from the Monk Skin Tone Scale, a 10-point scale of skin tones, then matches color precisely from there.
Three steps from photo to shopping list.
Add your photo
Take a selfie or choose one from your device. The photo stays on your device for now.
Choose a look
Browse model looks by category, or build your own one step at a time.
Shop your shades
See each matching product, its shade, and where to buy it. Save your looks with Premium.
Your face is not a data product.
We use your photo only to detect your skin tone and show makeup on it. Here's what that means in practice.
- We don't use photos to identify you or recognize your face.
- Face-position data used to place makeup isn't stored.
- Photos are never used to train AI models or sold.
- You can delete your saved looks and your account at any time.
Be first to try HueDive.
Join the waitlist and we'll tell you when the app launches. Questions or feedback? Email us anytime.
Join the waitlist